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UPDATE: It’s changed! Personal Capital is now Empower. Read on for details.
Back in 2020, retirement services provider Empower bought robo-advisor and personal financial tech provider Personal Capital for around $1 billion.
Since then, they’ve kept the Personal Capital name, but have branded themselves as “Personal Capital, an Empower Company.” A bit of a mouthful if you ask me. But all that’s about to change.
Starting in a few days, or “around February 16, 2023,” they will officially drop the Personal Capital name in favor of Empower.