The Pros and Cons of Investing with Robo-Advisors

We may earn a small commission if you sign up for a service or product from this page. This does not affect our rankings and it does not cost you anything. Learn more about how we make money and our review process on our advertising disclosure page.

Robo advisors have become increasingly popular among Gen Z and Millennial investors looking for a convenient way to manage their money. While robo advisors offer many advantages, some drawbacks must be considered when deciding if this is the right investment strategy for you.

In this article, we’ll cover topics such as what a robo advisor is, which types of investors should (and shouldn’t) use them, the advantages they provide compared to traditional investing methods, and any potential disadvantages associated with them. Finally, we’ll discuss how to choose a robo-advisor.

What is a Robo Advisor?


Robo advisors are automated online investment services that provide financial advice and portfolio management with minimal human intervention. They use complex algorithms and artificial intelligence to create portfolios based on the user’s risk tolerance, investing goals, and other factors. Robo advisors offer low-cost, personalized investment advice and portfolio management services to investors who don’t have the time, desire, or expertise to manage their own investments.

Robo advisors can be used by anyone from novice investors looking for guidance in managing their money to experienced traders seeking a more efficient way of investing. Robo advisors offer access to diversified portfolios explicitly tailored to each investor’s needs at a fraction of the cost associated with traditional financial advisors.

A robo advisor is a convenient and cost-effective way to invest, but it’s important to understand the potential advantages and disadvantages before deciding if it’s right for you. In the next section, let’s take a closer look at the benefits of using a robo advisor.

  • Lower Fees & Costs
  • Low Minimum Investment
  • Easy Setup & Accessibility
  • Follows Investing Best Practices
  • Advanced Features & Tax Strategy
  • Limited Human Interaction
  • Limited Investment Options
  • Limited Complex Financial Planning

Advantages of Using a Robo Advisor

There are several advantages of robo advisors over human investment advisors:

Lower Fees & Costs

They are typically much cheaper than a human advisor, making them accessible to more investors with limited funds. For example, an average robo advisor charges an annual investment management fee of 0.25%-0.50% of the total assets managed compared to 1%-2% for a human financial advisor. Some robo advisors even offer their services for free. They construct portfolios to invest primarily in low-cost index funds, mutual funds, and ETFs with low expense ratios without human assistance to keep costs as low as possible.

Low Minimum Investment

The minimum account balance of your investment portfolio with a robo advisor is typically much lower than that of a human advisor. While some services aimed at higher net worth investors, such as Vanguard Personal Advisor Services, require as much as $50,000 to invest, most robo advisors have a very low minimum investment amount, such as $100, or even $10. This makes it much easier for beginner investors and those with lower account balances to start investing.

Easy Setup & Accessibility

Robo advisors require minimal setup and can be accessed from anywhere with an internet connection. The onboarding process typically consists of basic financial information, investing goals and preferences, and risk tolerance. The most hands-off robo advisors stop there, while others dive a little further into your investment options or more complex financial needs.

Follows Investing Best Practices

Robo advisors work in your best interest by taking the investment decisions off your plate and following proven investment theories, such as Modern Portfolio Theory, to keep your investment portfolio on track for your individual goals.

Advanced Features & Tax Strategy

Most robo advisors also provide advanced features for customers, such as:

Overall, using a robo advisor instead of a traditional human financial planner has many benefits. Low fees & costs, low minimum investments, personalized advice tailored specifically towards individual needs and goals, convenience, and advanced features such as automatic rebalancing & tax loss harvesting make investing on auto-pilot easier than ever.

Disadvantages of Using a Robo Advisor

While they offer many advantages, there are also some cons of robo advisors you should look out for.

Limited Human Interaction

One of the main disadvantages is that robo advisors lack the personal touch of a human being, especially for complex or confusing financial situations. However, many robo advisors now offer a hybrid service, giving you access to a human financial professional along with the automated service.

Limited Complex Financial Planning

They cannot provide comprehensive advice on complex financial matters such as estate planning or tax optimization strategies and may be unable to answer questions in real-time.

Limited Investment Options

Most robo advisors have limited investment options, which could limit potential returns for investors with higher risk tolerances or those who want more control, such as those who want to invest in individual stocks or alternative investments like real estate or cryptocurrency.

Who Should Use a Robo Advisor?

Robo advisors are automated investment tools that provide an affordable, convenient way to invest. They can be used by all investors, from beginners to experienced professionals. Here’s who should consider using a robo advisor:

  • Beginner Investors – If you’re new to investing and don’t have much experience with the stock market or other investments, then robo advisors can help you get started quickly and easily. Robo advisors offer easy-to-use interfaces and require little effort on your part; all you need to do is input your goals and risk tolerance, and the robo advisor will choose investments that make sense for your financial situation.
  • Busy Professionals – For busy professionals who don’t have time to manage their own portfolios or research stocks, robo advisors are ideal. You can set up automatic deposits into your account so it’s constantly growing without lifting a finger. Plus, most robo-advisors offer tax optimization strategies and automatic rebalancing, which helps ensure that your investment portfolio remains in line with your goals over time.
  • Experienced Investors – Even if you’re already familiar with investing basics such as diversification or asset allocation techniques, using a robo advisor may make sense for you due to their cost-effectiveness compared to a human financial advisor or broker. Additionally, many advanced features, such as tax loss harvesting, may not be available through traditional methods but can be accessed through certain robos at no additional cost.
  • Retirees – Retirees looking for income streams may find value in utilizing a robo advisor since they typically offer access to annuities that provide guaranteed lifetime income streams regardless of market conditions (depending on the type of annuity).

What to Look For In a Robo Advisor

When choosing a robo advisor, there are several factors to consider.

  • Management Fees: Most robo advisors charge annual fees based on the funds managed in your portfolio (assets under management.) These fees can range from 0% up to 1%. Sometimes the higher fees are worth the extra money, if they have the features you want, or allow you to gain access to human advisors if that’s something you value.
  • Minimum Investments: Robo advisors require an opening investment deposit to open an account with them. Depending on the service, this can range from $10 to $100,000. Most robo-advisors keep this minimum low to attract new customers.
  • Tax Strategy: Robo advisors typically use advanced algorithms and technology-driven processes to optimize your taxes in a taxable account by harvesting losses and deferring gains when possible. However, some providers may not do this.
  • Flexibility & Customization: Different robo advisors will offer varying levels of flexibility when making changes to or customizing your portfolio. For example, some robo advisors offer socially responsible investing (SRI) options, such as green energy stocks and bonds, alongside other ETFs (Exchange Traded Funds) that focus on environmental & sustainability initiatives. If that’s important to you as an investor, you will want to ensure that you choose a robo advisor with SRI options.
  • Account Types Available: Most robo advisors manage traditional retirement accounts like IRAs and taxable accounts such as joint/individual/trusts. Some also support more specific account types, including 401(k)s and 529 college savings plans.
  • Access to Human Advisors: Some robo advisors provide access to certified financial planners who can assist with more complex topics such as retirement and estate planning. Others are fully automated, without professional financial advice from a human advisor.

Ultimately, the choice of a robo advisor boils down to personal preferences and individual needs. The best fit for one person may not be the best for another.

Having said that, some robo advisors are better than others, no matter what type of investor you are. That brings us to:

What Are the Best Robo Advisors?

Best Overall
  • Low Annual Fee (0.25%)
  • $5,000 Managed Free
  • Socially-Responsible Portfolios
  • Very Easy to Use
  • Excellent Financial Planning Tools
  • Individual Stock Investing
  • $4/month or 0.25% - 0.40% Annual Fee
  • No Minimum Investment
  • Access to Human Financial Advisors
  • Excellent Banking Features
  • Socially-Responsible Options
Best Free
M1 Finance
  • 100% Free Forever
  • Very Customizable
  • Low ($100) Minimum Investment
  • Easy for Beginners & Experts
  • Socially-Responsible Portfolios
We may earn a small commission from sales generated from these links.

The best robo advisors on the market in 2024 are Betterment, Wealthfront, M1 Finance, and Vanguard Personal Advisor Services. They all have excellent customer reviews, competitive pricing, and a wide selection of tools available that make managing your investments more accessible than ever before.

Ultimately, the best robo advisor for you will depend on your financial goals and investment needs. With so many options available, it can be difficult to decide which one is right for you.

Have a read through our comprehensive guide on choosing the best robo advisor, including our favorites for different types of investors.

FAQs: Robo Advisor Pros and Cons

Can you lose money with robo advisors?

Yes, as with any type of investing, the potential for losing money exists due to market volatility or other factors outside the investor or platform’s control. Understanding these risks is essential before giving your money to any investment service.

Should I use a robo advisor or do it myself?

Robo advisors provide access to low-cost, diversified portfolios tailored to your individual goals and risk tolerance. However, if you have the time and knowledge necessary, investing on your own may provide better returns. Ultimately, it depends on how much effort you’re willing to put into researching investments and managing them yourself versus outsourcing that work to a robo advisor.

Do millionaires use robo advisors?

Yes, some millionaires use robo advisors. For those with more significant sums of money to invest, the automated nature of robo advisors can be especially attractive as it allows them to quickly diversify and optimize their investments without paying high fees associated with a traditional financial advisor. Additionally, many robo advisors offer tax optimization and other advanced features explicitly tailored for higher-net-worth individuals.


Robo advisors offer a unique and convenient way to invest, but they’re not suitable for everyone. Before deciding whether or not to use a robo advisor, investors should carefully consider their individual needs and goals.

Robo advisors provide access to sophisticated investment strategies at a lower cost than traditional financial advisors, but their limited investment options and lack of personal advice from human financial advisors should be considered before making a decision.

Disclaimer: Investing involves risk. Stock prices fluctuate, the market dips and peaks, and interest rates fluctuate wildly. Past performance is no guarantee of future results. The opinions expressed on this page are exactly that: opinions, and should not be taken as investment advice. There are potential risks with any investment strategy.