We may earn a small commission if you sign up for a service or product from this page. This does not affect our rankings and it does not cost you anything. Learn more about how we make money and our review process on our advertising disclosure page.
SoFi’s headline feature – a zero management fee – is gone. SoFi moved from 0% to 0.25% in November 2024, which means every “SoFi is free!” review still floating around Google is out of date. We did not fund a SoFi account for this review. It is research-based, built from SoFi’s SEC filings, its own product pages and the Robo Report, to answer whether the platform still earns a spot in 2026.
This review covers what SoFi’s disclosures show about the fees, the portfolios, the free CFP call and the “everything app” SoFi keeps promising to be.
SoFi Automated Investing at a Glance
| How We Reviewed | Research-based (no funded account) |
| Annual Management Fee | 0.25% |
| 2024 Change | Moved from 0% to 0.25% management fee |
| Minimum Investment | $50 |
| Portfolio Themes | Classic, Classic with Alternatives, Sustainable |
| Risk Levels | Conservative through Aggressive (5 tiers) |
| Account Types | Individual, Joint, Traditional IRA, Roth IRA, SEP IRA, Rollover IRA |
| Tax-Loss Harvesting | No |
| Human Advisor Access | One free CFP meeting for all clients; unlimited for SoFi Plus members |
| IRA Match | 1% on contributions and rollovers |
| Banking Integration | SoFi checking/savings, loans, credit card, insurance – all in one app |
| Mobile App | Yes |
| SIPC Protection | Up to $500,000 in securities |
The 2024 Fee Change Nobody Mentions
SoFi Automated Investing launched as a free robo-advisor. That was its whole identity for years – the cheap alternative to Betterment and Wealthfront, where the bill at the end of the year was a tidy $0.
In November 2024, that ended. SoFi now charges a 0.25% annual management fee, which (and we will not pretend this is a coincidence) is exactly what Betterment and Wealthfront charge. The pricing distinction is gone. SoFi is no longer the cheap option – it is just another option.
On a $5,000 balance, 0.25% works out to $12.50 a year. Not catastrophic. But the people who picked SoFi specifically because it was free are now paying the same rate as the established robos – and SoFi still does not offer tax-loss harvesting, which the competition does. That asymmetry matters, and we will get to it.
The filing behind that fee tells a more specific story than the marketing does. SoFi Wealth LLC’s current SEC Wrap Fee Program Brochure (dated March 27, 2026) states the 0.25% fee is flat and, in the brochure’s own word, “non-negotiable.” We checked both that brochure and SoFi’s separate Part 2A Disclosure Brochure for every instance of the word “waiver” – every single one refers to a third-party ETF issuer’s ability to waive its own fund fee on a SoFi-branded ETF held inside your portfolio. None of them waive, discount, or reduce SoFi Wealth’s own fee for any client. If you’ve seen SoFi’s marketing describe this as a “$0” or “no advisory fee” robo, that’s a live discrepancy against the filing – as of March 27, 2026, the fee is 0.25%, full stop, with no waiver path in the document SoFi files with the SEC.
Scale-wise, SoFi Wealth reports $2,047,338,985 in regulatory assets under management across 254,020 total clients (Form ADV Item 5.D), as of that same March 27, 2026 filing – a meaningfully smaller book than Betterment’s or Wealthfront’s, though it’s grown fast off the free-tier years. (The filing separately lists 290,887 total accounts under Item 5.F – a different unit than the client count, since one client can hold more than one account.)
What This Review Is Based On
We have not opened or funded a SoFi account. This review uses SoFi Wealth’s SEC Form ADV filings and wrap fee brochure, SoFi’s product pages, third-party reviews and the Robo Report. Nothing here comes from our own account or onboarding.
What SoFi Automated Investing Actually Is
SoFi Automated Investing is a hybrid robo-advisor. You answer a few questions about goals and risk tolerance, SoFi’s algorithm assembles a portfolio of low-cost ETFs, and the system rebalances quarterly. You can talk to a real human CFP if you want one – once for free as a regular client, unlimited times if you upgrade to SoFi Plus.
What makes SoFi different from a standalone robo is that the investing account lives inside the broader SoFi app, alongside checking, savings, lending, credit cards, and (depending on what they have bolted on this quarter) insurance. The pitch is convenience – one login, one set of statements, one company that already knows you.
Whether that convenience is worth 0.25% a year is the actual question. We will answer it.
Fees, Minimums, and the Fine Print
The headline fee is 0.25% of assets under management, charged annually. On a $10,000 account that is $25 a year. On a $100,000 account it is $250. Underneath the management fee, you also pay ETF expense ratios, which run roughly:
- Classic portfolio: 0.07% to 0.20% (mostly Vanguard ETFs)
- Classic with Alternatives: 0.18% to 0.46% (adds real estate and multi-strategy funds via BlackRock)
- Sustainable portfolio: 0.12% to 0.17% (ESG-focused ETFs)
So a real all-in cost for a Classic portfolio sits between roughly 0.32% and 0.45%. The Classic with Alternatives sleeve can push you north of 0.7% all-in, which is getting close to a flesh-and-blood advisor’s fee for what is still ultimately an algorithm.
Account minimum is $50, which is among the lowest in the category. The 1% IRA match on contributions and rollovers is a genuinely good incentive if you are funding a retirement account – that match alone will cover four years of management fees on a typical IRA contribution.
Portfolio Options and Themes
SoFi offers three portfolio themes, each with five risk levels underneath them. That is fifteen possible portfolios, which sounds like a lot but mostly maps to the same five stock/bond splits with different underlying funds.
Risk Levels
- Conservative – 100% bonds
- Moderately Conservative – 70% bonds, 30% stocks
- Moderate – 40% bonds, 60% stocks
- Moderately Aggressive – 20% bonds, 80% stocks
- Aggressive – 100% stocks
Themes
Classic is the default – low-cost Vanguard ETFs plus two SoFi-branded ETFs (SoFi Select 500 and SoFi Next 500) in the equity-heavier portfolios. This is what most people will end up in.
Classic with Alternatives adds real estate and multi-strategy funds through a BlackRock partnership. Higher expense ratios, more complicated tax reporting, and the kind of “alternatives” that mostly correlate with stocks anyway when things go sideways. Tread carefully.
Sustainable is the ESG version. Reasonable expense ratios, and worth picking if ESG screens matter to you – but do not expect it to materially outperform or underperform the Classic portfolio over a long horizon. The historical evidence on ESG returns is a wash.
What Stands Out
The App Is Part of the SoFi Suite
The investing account lives in the same app as SoFi’s checking, savings and lending products. If you already have a SoFi checking account, moving money in takes one tap, and a SoFi loan shows up in the same place. That is the “everything app” pitch.
The Free CFP Call
All clients get one free 30-minute session with a CFP professional. The SoFi Plus membership, covered next, adds unlimited sessions.
If you want more than one call a year, you need SoFi Plus – which is free if you have a SoFi checking account with direct deposit, or $10/month otherwise. The unlimited advisor access alone makes SoFi Plus reasonable if you are going to talk to an advisor more than once a year.
No Tax-Loss Harvesting Is the Real Cost
Wealthfront and Betterment both do automated tax-loss harvesting. SoFi does not. At a $5,000 account size this is not a big deal – the savings are negligible at that level. But once you scale up to $50,000 or $100,000 in a taxable account, missing TLH starts to outweigh the 0.25% management fee in some years.
This is the cleanest argument against SoFi for anyone with a meaningfully sized taxable account. You are paying the same management fee as Betterment for a service that does less. Inside an IRA it does not matter (no capital gains in there anyway). Outside an IRA, it does.
Rebalancing Happens Quarterly, Not Daily
SoFi rebalances on a quarterly cadence when drift exceeds thresholds. Wealthfront does it continuously with threshold-based rules. In practice the difference is minor for most investors – quarterly is fine for a long-horizon portfolio. We mention it only because the SoFi marketing implies more frequent active management than the platform delivers.
How SoFi’s Portfolios Have Performed
Fee comparisons are half the picture. The other half is what the portfolios returned, and the best independent source for that is The Robo Report, which has tracked real funded accounts at robo-advice providers since 2015.
In the ~60/40 taxable comparison, SoFi’s return came in above its Normalized Benchmark across every trailing period ended March 31, 2026: +1.27% over 1 year, +0.95% over 3 years, +0.59% over 5 years, and +0.37% over 8 years, all annualized and net of fees (excess return vs. benchmark, not raw return). Of the seven robos in that comparison, SoFi’s 1-year number was the best of the group.
SoFi’s longer-term numbers stand out too. In the Robo Report’s Q4 2025 Robo Ranking, SoFi beat its Normalized Benchmark by +1.22% annualized over the 3-year period ended December 31, 2025 – described by Condor Capital as “the highest three-year benchmark outperformance in our tracked universe” – and by +0.92% over the 5-year window. The driver, per Condor Capital’s commentary, was allocation: SoFi ran 75% U.S. equity (vs. a 66% peer average), an 81% large-cap tilt (vs. 70% peer average), and a 33% growth-style weighting (vs. 25% peer average) heading into a stretch where growth stocks crushed value – the Russell 3000 Growth Index returned 30.18% annualized over that 3-year window against the Russell 3000 Value Index’s 13.71%, a gap of over 16 percentage points.
Be precise about what these numbers are and are not: they’re benchmark-relative excess returns, not the raw percentage gain on your account balance. A robo can post a strong excess return in a year the market itself was down, and vice versa. Excess return tells you whether the manager beat a fair, allocation-matched yardstick – which, for a platform now charging the same fee as everyone else, is arguably the more useful number anyway.
How SoFi Stacks Up Against the Competition
Now that the fee is the same, the comparison gets brutal. Here is how SoFi looks against the two robos most people will consider against it.
SoFi vs. Wealthfront
Both charge 0.25%. Wealthfront has tax-loss harvesting, direct indexing on larger accounts, a 529 plan, and a longer track record on the algorithm side. SoFi has a $50 minimum (vs. Wealthfront’s $500), the 1% IRA match, and the ecosystem hook if you bank with SoFi.
For a pure taxable robo account, Wealthfront wins. For an IRA where the match matters and tax-loss harvesting does not, SoFi wins.
SoFi vs. Betterment
Both charge 0.25% (Betterment charges $5/month flat on smaller accounts, which is worse than 0.25% until you reach about $24,000). Betterment has tax-loss harvesting, goal-based portfolio segmentation, and crypto sleeves. SoFi has the integrated banking app and the IRA match.
Betterment is the more mature robo product. SoFi is the better all-in-one financial app. Pick based on which problem you are solving.
SoFi vs. Schwab Intelligent Portfolios
Schwab Intelligent Portfolios charges a 0% management fee – genuinely zero – but holds a chunk of your portfolio in cash that earns Schwab a spread. Effective drag is roughly 0.10% to 0.30% depending on rates. Schwab has tax-loss harvesting on accounts over $50,000 and the full Schwab account-type menu (trusts, custodial, 529s).
If you do not need the SoFi ecosystem, Schwab is the harder-to-beat option on price.
The “Everything App” Angle: Does Integration Earn the Fee?
This is the only question that matters for SoFi in 2026. The 0% fee was the differentiator. That is gone. So what is left?
The answer SoFi is betting on is integration. One login. One app. Checking and savings with a competitive APY (and FDIC coverage up to $3M through partner banks). Direct deposit two days early. The 1% IRA match. Personal loans, student loan refinancing, a credit card, a mortgage product. Invest from your checking balance in one tap.
If you use the broader SoFi ecosystem – checking is your primary account, you have refinanced student loans through them, you carry the credit card – then the automated investing account dropping into the same app delivers genuine value. You see everything in one place. You move money in two taps. The CFP call covers more than just investing because the advisor can see your whole picture.
If you do not use any other SoFi products, the integration argument collapses. You are paying 0.25% to a robo-advisor that does not do tax-loss harvesting, with a smaller research toolkit than Schwab Intelligent Portfolios, and a thinner portfolio menu than Wealthfront. SoFi also wound down its crypto offering in late 2023, so if a crypto sleeve is part of what you want from a robo, that door is shut here too. That is a hard sell.
So the honest answer is: the fee is earned if you are already inside the SoFi ecosystem. It is not earned if SoFi Automated Investing is your only SoFi product.
The Drawbacks
Three drawbacks stand out.
The SoFi-branded ETFs. In the equity-heavier portfolios, SoFi’s own ETFs (SFY and SFYX) can make up a meaningful slice. They are not bad funds, exactly, but a robo putting its own house funds into your portfolio is a small conflict of interest that other robos do not have to manage. Vanguard’s robo uses Vanguard funds for the same reason – it is not unique, just worth noting.
No goal-based accounts. Betterment lets you split one account into multiple goals (house, retirement, kids) with different risk profiles each. SoFi gives you one risk level per account. If you want goal segmentation, you open multiple accounts and manage them separately. Workable, but clunky.
The “everything app” cross-sell. SoFi’s business model is cross-selling credit cards, loans and insurance to its investing customers, and the app is built around that. Expect the offers.
Account Types Available
- Individual taxable
- Joint taxable
- Traditional IRA
- Roth IRA
- SEP IRA
- Rollover IRA (with 1% match)
Missing from the lineup: trusts, custodial accounts (UTMA/UGMA), 529s, and solo 401(k)s. If you need any of those, SoFi is not your platform. Schwab and Fidelity carry the full menu; Wealthfront covers 529s; Betterment covers trusts.
Who SoFi Automated Investing Is Right For
- Existing SoFi customers. If you already use SoFi checking or have a loan with them, adding the investing account is the obvious move. The integration is the product.
- IRA contributors and rollovers. The 1% match is the best in the category. On a $7,000 IRA contribution that is $70 – which covers six years of management fees on that contribution alone.
- Beginners with smaller balances. $50 minimum and a clean app make it a reasonable starter robo. Tax-loss harvesting does not matter at these sizes.
- People who will use the free CFP call. Most robos charge for human access. SoFi gives you one free meeting and includes unlimited meetings in SoFi Plus.
Who Should Look Elsewhere
- Standalone robo shoppers. If SoFi will be your only SoFi product, Wealthfront or Betterment will do more for the same 0.25%. Tax-loss harvesting, broader portfolio menus, longer track records.
- Large taxable accounts. Past roughly $50,000 in taxable, the lack of tax-loss harvesting starts to bite. Go with Wealthfront or Betterment.
- Anyone needing 529s, custodial accounts, or trusts. Not supported.
- DIY-curious investors. If you want to override allocations or pick individual ETFs, you want SoFi Active Investing (different product) or a Fidelity / Schwab brokerage account.
Verdict
After going through SoFi’s filings, fees and independent performance data, our take is this: SoFi Automated Investing makes sense if you are already in the SoFi ecosystem. If you are not, you can do better for the same money.
The 2024 jump from 0% to 0.25% killed the pure-price argument. SoFi is now charging Betterment-level fees for a Betterment-minus-tax-loss-harvesting service. That math only works if the integration with checking, loans, and the broader app is delivering real value to you. For an existing SoFi customer, it does. For a cold prospect comparing robos in a spreadsheet, it does not.
The IRA match is genuinely good and worth using if you fund a retirement account. None of those things change the core question of whether 0.25% is being spent well – and the answer depends entirely on whether you are an “everything app” customer or a single-product customer.
If you are already a SoFi member, open the account. If you are not, look at Wealthfront and Betterment first.
FAQ
Is SoFi Automated Investing still free?
No. SoFi moved from a 0% management fee to 0.25% in November 2024. That puts it in line with Betterment and Wealthfront on price. Portfolio rebalancing and one free CFP session per year are still included at no extra charge.
What is the minimum to start?
$50. You can open an account with as little as $50 and add to it on a recurring schedule.
Does SoFi offer tax-loss harvesting?
No. This is the cleanest argument against SoFi for anyone with a meaningfully sized taxable account. Wealthfront and Betterment both offer automated tax-loss harvesting at the same 0.25% management fee.
Can I talk to a real financial advisor?
Yes. All clients get one free 30-minute CFP session. SoFi Plus members get unlimited sessions. SoFi Plus is free if you have a SoFi checking account with direct deposit, or $10/month otherwise.
What account types are available?
Individual and joint taxable accounts, plus Traditional, Roth, SEP, and Rollover IRAs. No trusts, custodial accounts, or 529s.
Is my account insured?
Yes. SIPC protects your securities up to $500,000. Cash held in the SoFi checking and savings products is FDIC-insured up to $3M through partner banks.
Disclaimer: BestRoboAdvisors.org has entered into a referral and advertising arrangement with SoFi Invest and may receive compensation when you open an account or for certain qualifying activity. You will not be charged a fee for this referral and SoFi Invest and BestRoboAdvisors.org are not related entities. It is a requirement to disclose that we earn these fees and also provide you with the latest SoFi Invest ADV brochure (PDF) so you can learn more about them before opening an account.
