Fees and Deposit Limits




Ease of Use


Account Types and Services


Budget Flexibility



  • Low 0.25% management fee
  • $5,000 managed free (with our link)
  • Direct Indexing available over $100,000
  • PassivePlus investment suite
  • Path mobile financial planning


  • Limited options for Impact Investing
  • Little flexibility for active trading
  • Accounts under $15,000 no longer free
2019 Wealthfront Review

Wealthfront is one of the biggest and well-established robo advisors on the market. Back in 2016, they managed just over $4 billion worth of investments. For 2019, this robo advisor is now managing over $20 billion.

Wealthfront is a prime example of a fully automated investing service

In this 2019 Wealthfront review, we will determine if this fully-automated robo advisor is still the best service for your investments.

Wealthfront started life as kaChing, which was a mutual-fund analysis company in 2008. Founders Andy Rachleff and Dan Carrol slowly pivoted to wealth management after receiving funding from Benchmark Capital and DAG Ventures among others.

Annual Fee 0.25%
AUM (Assets Under Management) $20 billion
Minimum Investment Amount $0
Discount $5,000 managed free (with our link)
Headquarters 900 Middlefield Rd. Ste 200
Redwood City, CA 94063
Desktop App Yes
Mobile App Yes
Socially-Responsible Investing Yes
Referral Program Refer a friend and you and the friend get $5,000 managed for free
Customer Support Support form


Wealthfront Fees

fees priceWealthfront’s $500 minimum deposit is very low. In fact, it’s one of the lowest among robo advisors that have a minimum investment amount. This makes it perfect for beginners and first-time investors. This isn’t just a ruse to get you to sign up though – even the basic service gets features like Tax Loss Harvesting and fully-managed services.

Wealthfront used to offer the first $10,000 investment free of charge for new clients. As of April 2018 though, they stopped offering this.  They do, however, still offer the first $5,000 managed for free if you use our link to sign up. On top of that, if you refer any friends to sign up, you get an extra $5,000 managed for free for each friend. Smart marketing, eh?

Wealthfront’s annual fee of 0.25% for all accounts is very competitive. It stacks up well against other charges from most of Wealthfront’s competitors. Better than most, actually. Betterment, Wealthfront’s biggest competitor, charges the same annual fee for their basic service and 0.40% for the premium service. Wealthfront’s pricing is all-inclusive. More on that below.


Annual Fee


flexibilityWealthfront is a prime example of a fully-automated investing service that provides an almost completely hands-off wealth management experience. This makes it very attractive to investors who simply don’t have the time, inclination, or ability to manage their investments manually.

It isn’t perfect, though. During this part of our Wealthfront review for 2019, we discovered that the service lacks flexibility in personally managing your accounts. It doesn’t offer much leeway to investors who want to get involved, or those who prefer a hands-on approach.

Wealthfront savings chart

Wealthfront does not work with existing brokerage accounts. This means you don’t have the option of sticking with a provider that you trust. The service doesn’t invest in mutual funds, individual stocks or bonds either. What this means is you will have to sell your holdings before transferring to Wealthfront – unless you have at least $500 minimum deposit available to invest.

This is obviously not a weakness, as the general purpose of Wealthfront is to offer an automated investment service. But if you wish to be more involved in managing your portfolio then Wealthfront may not be the best option for you.

Ease of Use

EasyOne of the main selling points of an automated investment service is the ease at which they provide wealth management services, even to the average Joe. In this regard, Wealthfront is at the top of the heap.

Opening an account and getting started with Wealthfront is quick and easy. You simply answer a few questions regarding your finances, and then provide some personal allocations if so desired. From that point on, all of the management of the portfolio created, including rebalancing, reinvestment and tax loss harvesting is entirely handled by the Robo Advisor.

It is in this regard that we declare Wealthfront to be one of the simplest and easiest to use, though not as flexible as we want it to be.

Account and Investment Types

Similar to the vast majority of Robo Advisors, Wealthfront will generally allocate your money between selections of stocks and bond ETFs. While this is fairly standard, the service’s provision for both account types and features is nothing short of exceptional.

Wealthfront vs traditional fee chart

The Wealthfront robo advisor offers both individual and joint taxable accounts, as well as trusts and traditional, Roth, SEP and rollover IRAs. That is arguably the most diverse selection of account types to be found anywhere. We find Wealthfront’s range of account features to be equally impressive.

Every portfolio managed by Wealthfront benefits from automated rebalancing and reinvestment to maintain profit potential, and they are also all subject to tax loss harvesting to further improve the efficiency of investments. If your account balance is over $100,000 Wealthfront will activate the Risk Parity feature.

Risk Parity is Wealthfront’s attempt to deploy the most sophisticated investment strategies in a cost-effective software. It combines daily tax loss harvesting, stock-level tax loss harvesting, and Smart Bet. Risk Parity equalizes the risk of each asset in your portfolio to constantly maintain a higher rate of return.

The provision for tax loss harvesting is a huge plus, but Wealthfront goes one step further by offering Direct Indexing to accounts worth more than $100,000 and Advanced Indexing for accounts over $500,000. Direct Indexing is a more focused and optimized version of tax loss harvesting. It focuses on harvesting losses on individual stocks in an index, not just the index itself. This can make a huge difference to the value of any portfolio. Advanced Indexing simply weighs the stocks in your portfolio more intelligently.

Other Features

Wealthfront also offers the Path Financial Plan feature. Path is an innovative way to experience financial planning so you can prepare a better financial future. It’s easy to use and will only take five minutes to set-up. After signing in, Path will give you an estimate on how much money you should be saving today in order to achieve your retirement or financial goals. This is the first fully-mobile financial planning experience and is a great addition to the plethora of accounts and services that Wealthfront has to offer.

The 529 college savings plan was first offered in 2017. This service makes it easier for parents to open and manage a college savings account for a 0.43% to 0.46% fee, which will vary on the investment expense ratio. The first $10,000 will be managed for free.

Wealthfront also introduced the Portfolio Line of Credit in 2017. This service is available for taxable accounts of $100,000 or more. Portfolio Line of Credit will allow you to borrow cash without upsetting your investment strategy and is available for all eligible accounts with no application required. The best part is that you can easily get the cash you need in just one business day.

Suitability for Different Investment Budgets

Investment BudgetsWith a low minimum deposit amount of $500, Wealthfront is an excellent robo advisor that is perfect for any type of budget. Unlike many of their competitors, Wealthfront provides a full range of account features – including tax loss harvesting – to all accounts regardless of the account balance, making it even more attractive to those with lower budgets.

The very reasonable 0.25% advisory fee will also please investors of varying budgets. While wealthier investors may complain about the lack of discounted fees for larger accounts, they can benefit from Direct Indexing if their portfolio is worth more than $100,000.

Overall Summary

Since its inception in 2008, Wealthfront has grown to be the second largest robo advisor in the world. As long as you meet the low account minimum of $500, you can select from a plethora of outstanding wealth management features.

This includes Passive Plus and Risk Parity that combines automated rebalancing, automatic reinvestment, and daily tax loss harvesting (if it is relevant to the account). Wealthfront makes their service even more impressive by offering their unique Direct Indexing feature to accounts worth over $100,000, making a potentially huge difference to the profit potential of any portfolio.

Despite Wealthfront’s reduction of free account management, they are still one of the best robo advisors for reasonable management fees, diverse investment services, and ease of use.

If we were to choose one quintessential example of a robo advisor, it would be Wealthfront.