Polaris Portfolios


Fees and Deposit Limits




Ease of Use


Account Types and Services


Budget Flexibility



  • Socially Responsible Investing
  • Fully Automated & Easy to use
  • Zero trade fees, transaction fees, and rebalancing fees
  • Uses Proprietary Investment Strategies
  • Personalized investment goals


  • $5,000 deposit limit
  • High management fees
Polaris Portfolios Review

Welcome to our Polaris Portfolios Robo Advisor review. We’ve been hearing a lot of talk about Polaris Portfolios and most of them border on the positive. Some investors even say this Robo Advisor is one of a few (if not, probably the only one) with genuine investment management knowledge.

Polaris Portfolios was founded by Evan Kulak, Grant White, and Mike McDermott. This trio of experts worked for Merrill Edge, Oracle, and other successful start-ups before establishing Polaris Portfolios, a new kind of investment service that utilizes top-notch investment strategies.

In this review, we will take a closer look at those strategies and see if this Robo Advisor truly deserves its place as a finalist for the Best Robo Advisors in the 2017 Benzinga Fintech Awards.

“Unlike a lot of robo advisors that invest in third-party index funds, we use our own proprietary investment strategies to deliver a diversified portfolio designed to provide greater exposure to long term out-performance factors.”

Polaris Portfolios Fees

If you are new to our site, you should know that we always begin our Rodo Advisor reviews by discussing the fees and deposit limits. With Polaris Portfolios, the system will charge management fees of 0.75% per year if your account balance is from $5,000 to $999,999. Anything above the threshold will demand a lower management fee of 0.50% per year.


$5,000 to $999,000


$1,000,000 or More

Overall, this is not bad at first glance. But Polaris Portfolios fares badly compared to Betterment and Zacks Advantage since both will basically charge lower management fees upfront.

In terms of deposit limits, it doesn’t look very good, either. Polaris Portfolios requires a minimum investment of $5,000. We admit this is not exactly a tragedy for the lack of a better word, but newbie investors who want to try out online investing will usually shy away at that particular amount.

But then, there’s always a silver lining amongst the clouds. Polaris Portfolios requires $0 trade fees, $0 transaction fees, no load fees, and no rebalancing fees. It is also possible to open multiple investment accounts with the condition that each account should fulfill the $5,000 minimum balance.



flexibilityIf you’re choosing a Robo Advisor, you should always consider the flexibility of the service. Polaris Portfolios is a fully-automated investment service with a human touch. The service offers unlimited email support. Simply send them an email and an investment representative will answer your query within one business day.

However, the service will not handle outside brokerage accounts. It is also worth noting that this service is only available for permanent residents of the United States with a valid U.S. Social Security number or Tax I.D.

Even though the investment service is fully-automated, Polaris Portfolios offers a personalized approach by allowing you to choose your investment goals. Upon signing up, the system will ask you on what goal you are hoping to achieve. Is it to build wealth? Retirement? Education? Do you want to purchase a car, a house, or save up for your dream vacation in the Bahamas? The system will let you choose the goal that is suitable for your needs.

If you are the type of investor that wants a hands-on approach to investing, Polaris Portfolios is not for you. The system will simply invest your money in a diversified portfolio and will automatically rebalance the portfolio.

With that in mind, we were a bit confused with the flexibility of Polaris Portfolios. The high account minimum is not good for newbie investors while the fully-automated service is not exactly a boon for huge investors who want to get in on the action.

Ease of Use

iPhone screen Polaris gifSimilar to fully-automated Robo Advisors, Polaris Portfolios is remarkably easy to use. In this regard, this Robo Advisor gets a high score. The entire sign-up process is fuss-free and begins with choosing your desired financial goal. After that, simply fill out the questionnaire that consists of the targeted amount, the target date, and the initial contribution you wish to make.

The system will also ask for your annual income and your age along with your risk threshold. After all the boxes have been ticked, simply click on the Invest Now button and you’re done. The system will do the rest for you.

If you are new to this type of investing service, it is easy to get dazzled by all the figures and graphs on the interface. But when you get used to it, it is easy to find the information you want.

Polaris Portfolios returns chart

Account and Investment Types and Services

presentation accountThe Polaris Portfolios Robo Advisor supports both taxable and non-taxable accounts. The service is good for individual and joint accounts including IRAs.

The system is designed to sustain long-term outperformance (their words, not ours) by utilizing what the company calls Strategy Performance, which puts a bit more emphasis on better returns.

The system utilizes large-cap strategies (investments in U.S. companies with a market capitalization of $7.5 billion), mid-cap strategies (investments in U.S. companies with a market capitalization between $1.5 and $7.5 billion), and small cap strategies (investments in companies with a capitalization between $250 million and $1.5 billion) along with values based investments in stocks.

The unique thing about Polaris Portfolios is the service will give you the option to practice socially-responsible investing. This means the service will give you the option to only invest in companies with positive social and environmental characteristics. This is what the company calls a Values-Based portfolio. This is good news for investors who only want to invest their money in companies with a high level of ethical and sustainable standards.

Suitability for Different Investment Budgets

Investment BudgetsThe Polaris Portfolios Robo Advisor is ideal for medium to large investors. The service is highly recommended for investors with a higher investment budget since the $5,000 account minimum will be out of reach for people with only a small amount to invest.

The management fees are also a bit steep by modern standards but the fees a bit easier to bear if you have a large amount of money to invest.

Overall Summary

We believe that Polaris Portfolios are deserving of being in the final list of the best Robo Advisors for 2019. However, it would be better if the service requires a lower account minimum and slightly lower fees. If you are a mid-level investor with more than $5,000 to invest and would like to only invest in companies with a high environmental or moral standard, look no further than Polaris Portfolios.